According to the company, Aldi will start its expansion in China in the coming days. According to a spokesman, the discounter plans to open two pilot stores there next week. There were no further details.<\/p>\n
Previously, the newspapers \u201cLebensmittel Zeitung\u201d and \u201cmanager magazin\u201d reported on the opening of a branch in the metropolis of Shanghai. The latter stated that the opening should take place on June 7. In addition to the usual Aldi products, the flagship store will also sell fresh fish at the counter.<\/p>\n
\u201cThis is a further step in the race between Aldi and Lidl worldwide\u201d, says trade expert Matthias Queck of LZ Retailytics. This is how Aldi tries to make claims. The discounter is ahead with its expansion outside Europe, especially in the USA and Australia.<\/p>\n
Since the stationary business in China is problematic, Aldi S\u00fcd initially started online. Aldi S\u00fcd will now slowly start with a few branches in the People\u2019s Republic in order to test whether the concept is successful. Then Aldi will certainly invest in expansion within a very short time, thinks Queck.<\/p>\n
Aldis online shop has been available in China since 2017. According to the \u201cLebensmittel Zeitung\u201d, Aldi S\u00fcd has already rented its first shop space in Shanghai. This should be of a much higher quality than the conventional stores. The retailer wanted to address a wealthier clientele in China and relied on the demand for European imported goods.<\/p>\n
In essence, the business in China would not differ much from the mass business of the discounters in the other countries. The next step is to open at least ten stores. In the medium term, between 50 and 100 stores will be operated.<\/p>\n","protected":false},"excerpt":{"rendered":"
First Aldi-S\u00fcd store in Shanghai According to the company, Aldi will start its expansion in China in the coming days. According to a spokesman, the discounter plans to open two pilot stores there next week. There were no further details. Previously, the newspapers \u201cLebensmittel Zeitung\u201d and \u201cmanager magazin\u201d reported on the opening of a branch<\/p>\n","protected":false},"author":2,"featured_media":1414,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[],"class_list":{"0":"post-1413","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-supply-chain"},"yoast_head":"\n